The standing column
Corrections and updates
Every rate re-check, revision, and retraction, dated. The 'Rates checked' stamp in every page's folio strip is fed from this log.
Newspapers print corrections because readers deserve to know what changed; rate sites mostly do not, which is how a 2008 column-inch figure became 2026’s most-quoted number. This column is our answer: every verification pass, source change, and error goes here, dated, newest first.
Source: WSJ 2026 General Advertising Rate Card, Issue #92, effective Jan 1 2026, retrieved Jul 31, 2026. The most-cited document in the current log.
Verification · July 31, 2026
Launch verification pass. Every figure on the site checked against its primary source and stamped with today’s retrieval date: the WSJ 2026 General Advertising Rate Card (Issue #92) for all published national display figures; advertising.nytimes.com, localiq.com, and the Washington Post, LA Times, and NY Post media kit sites for quote-only statuses; placeanad.chicagotribune.com for in-flow portal status; and the twelve state statutes and official aggregators cited on the notice bureau pages.
Update · July 31, 2026
Noted the WSJ card’s restatement of US print circulation to 412,428 (Sept 2025 AAM) and its national open rate of $1,437.98 per column inch, both reflected across the rate table, the cost guide, and the WSJ profile.
Watch · July 31, 2026
Standing watch opened on New Jersey’s legal notice framework: the 2024-2026 print-mandate flux means the New Jersey bureau page directs filers to confirm qualifying outlets with the requiring authority. Each verified legislative change will be logged here.
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How a reader-reported error is handled
If a figure on this site disagrees with the primary source it credits, the source wins and we owe the column an entry. Corrections of substance (a wrong rate, a misread statute) are logged in red as corrections, never silently edited; freshness passes and source changes are logged as verifications and updates. The publishing conventions themselves are described on the about page.