New York Post advertising cost

A tabloid is not a small broadsheet; it is a different grid with different arithmetic, sold with a different voice.

The Post is quote-only in 2026: its media kit page carries audience and format material, and rates come from the sales team. No public card at retrieval. The buying difference is the format: a tabloid page runs roughly 5 columns by 11 to 14 inches, about half a broadsheet page, so a Post “full page” buys roughly the space of a broadsheet half page, at whatever rate the desk quotes.

Source: New York Post media kit, retrieved Jul 31, 2026.

Rate posture

Quote-only

Quote-only; media kit publishes audience and format material for the tabloid, rates come from the sales team.

Source: New York Post media kit, retrieved Jul 31, 2026.

Cheapest published figure

None

Quote-only; no public rate card found on the media kit page.

Verified 2026-07-31. Recent changes: None verified.

Tabloid arithmetic, so quotes compare

Never compare page fractions across formats; compare column inches. Ask the Post desk for the page dimensions and the per-inch or per-unit price, convert to column inches, and set it beside a broadsheet quote for the same audience. The tabloid’s compensation is impact per dollar: a tabloid full page owns the entire opening, and the format’s reading style (flipped through at speed, cover to sports) rewards bold retail creative over long copy. The size chart shows the broadsheet grid to convert against.

Buying craft, not a published rate: tabloid dimensions vary by paper; the Post’s spec sheet states its exact grid.

Fit

Who performs in the Post

The Post sells a big, engaged NYC-metro readership with strengths in retail, entertainment, sports, and events, categories that match its editorial energy. For NYC-metro reach the honest comparison is the Post’s quote against the Times’s quote for your same unit, decided on cost per metro reader and audience fit rather than prestige; the tier framework at local vs national does that math. National buyers comparing tabloid reach should also see USA Today.

Source: New York Post media kit, retrieved Jul 31, 2026. Audience positioning per the media kit; category fit is buying craft.